Have you ever looked at a bottle of wine and thought, "I could pick a better label?" If so here's your chance. Georges Duboeuf the first and last word in Beaujolais is giving consumers the opportunity to help pick the next label for this iconic wine. See below for the full text of the press release announcing the contest:
CONSUMERS HELP GEORGES DUBOEUF CHOOSE
BEAUJOLAIS NOUVEAU LABEL
Napa, CA –- Georges Duboeuf, one of the largest and best-known French wine companies in the world, is asking consumers to take an active role in this year’s Beaujolais Nouveau release. Through a contest found on the brand’s Facebook page, consumers of legal drinking age are invited to assist in the selection of the 2016 Beaujolais Nouveau label by “liking” their favorite image from an album of twelve labels designed by both French and American artists. The contest will run throughout the month of April and the winning label will appear on the 2016 Beaujolais Nouveau bottles.
“The arrival of the first wine of the harvest is a time-honored tradition in Beaujolais that Georges Duboeuf has helped make popular all over the world. This year, we are giving Georges Duboeuf fans and new consumers the opportunity to truly be a part of the region’s culture,” says Dennis Kreps, who co-owns Quintessential (the exclusive US importer of Les Vins Georges Duboeuf) with his father, Stephen D. Kreps.
On the third Thursday in November over a million cases of Beaujolais Nouveau begin the journey from France for immediate shipment across the world. The arrival of the highly-anticipated new wine began as a local Beaujolais tradition to celebrate the end of the harvest.
It is now celebrated in restaurants and retailers around the world, usually with great fanfare.
Stylistically, Georges Duboeuf’s Beaujolais Nouveau is fruit-forward, smooth and food-friendly, appealing to many palates. The 2016 vintage will be available at a suggested retail price of $11.99. To vote for the 2016 Beaujolais Nouveau label, visit https://www.facebook.com/GeorgesDuboeuf/.
For further information on Les Vins Georges Duboeuf, contact Quintessential at (707)
266-5205 or CustomerService@FamilyWineriesDirect.com.
Founded in 2002 by father and son, Stephen D. and Dennis Kreps, Quintessential is a family owned-and-operated import, marketing and sales company headquartered in Napa, CA. It is dedicated exclusively to representing multi-generational, family owned-and-operated producers who have the same passion for winemaking as Quintessential has in strategically marketing and selling their wines. These producers, from most of the top wine regions around the world, create wines that offer the best, most authentic expression of the grapes from their respective vineyards.